"Let me tell you something, honey, if you want drama,
you came to the right place, because Ill give it to
Never have song lyrics more succinctly summed up club life. In this case,
they also offer a candid glimpse into the fascinating world of the inexhaustibly
creative, if not sex-obsessed, man who wrote them. I was thumbing through
the dictionary trying to find words to describe him, but let me give you
some hints instead: His career is a phenomenon with a beginning,
a middle, and no end. He likes credit cards, but not just any old credit
cards, I mean, gold. He is unique, he looks good, and some would even say,
he is a little twisted. His orgasms are allegedly magical, and he has an
intense infatuation with underwear. He is also one of the most talented
and sought-after DJs, remix artists, and producers on the scene today. You
better roll out the red carpet for the ubiquitous Peter Rauhofer, because
here he comes.
actually started many years ago in Peters hometown of Vienna, Austria.
While working at a small import record store, he became proficient behind
the turntables and eventually got his big break one night while filling
in for his boss spinning at a local nightclub. In 1983, Peter started DJing
regularly at the club and, after a couple of very successful years, he became
the International A&R Director at GIG Records, a small independent Austrian
record label. Over the next 10 years, Peter spent a lot of time working
in the United States, while building a reputation at home in Vienna as one
of Austrias top DJs.
eventually started producing his own distinct brand of sexy and provocative
underground house music. In 1993 he achieved his breakthrough in the U.S.
with the success of "Let Me Be Your Underwear," a song which was
released under the pseudonym Club 69. Club 69s debut album, "Adults
Only," followed in 1995. Peters popularity in the U.S. skyrocketed
with club hits like "Diva," "Love Is The Message," and
"Unique." Having fallen in love with America, Peter began splitting
his time between the U.S. and Austria, all the while forging his presence
as a global force in the world of dance music.
Peter added a couple more personas to compliment the already existing Danube
Dance and Club 69, as well as to diversify his presence in the burgeoning
club music scene. Under the guise of House Heroes, Peter, along with Parisian
model DJ Wild, created the smash hit "Magic Orgasm." It was the
debauchery and decadence of Size Queens "Pimps, Pumps & Pushers"
though, that brought us the influential, albeit hedonistic, club staples
"Walk," "Music," and "K-Hole." Make no mistake
about it, "Size Queen is all about being nasty," Rauhofer reveals,
but humor and camp also played a large part in its success. This was even
more evident on Club 69s sophomore album, "Style," which
was also released in 1997 to rave reviews. Songs like the stylish remake
of Diana Ross "Muscles" (vocals by Suzanne Palmer) and the
camp classic "Drama" (vocals by Kim Cooper) put Rauhofer back
at the top of the Billboard dance charts, a position with which he has become
very familiar over the years.
no secret that when it comes to dance music, Rauhofer embraces rather than
fights the inevitable drama, manipulating it into infectious tracks and
powerful live performances. "I think during the whole night drama is
very important for the dance floor, especially when you spin for a gay crowd.
Thats what makes it much more exciting," he tells us. Peter learned
this valuable lesson from the master of drama himself, Junior Vasquez. "When
I went to Arena, he [Junior] always made those long breaks and let people
stand around and wait, and it was like everybody was screaming, Junior,
Junior. I always said, Ah, another drama break,"
Peter reminisces. "Like I said, its all about the drama. I thought,
I have to make a track for Junior." Shortly thereafter, the "Drama"
of it all was captured on vinyl.
not in the studio or behind the turntables, Peter likes to observe the crowds
in New York City clubs. "I always stand somewhere in the corner and
watch because I get all of my inspiration at clubs every track I
ever did, I got my inspiration in the club," he divulges. "I watch
the people how they behave, how they act, how they react to different
kinds of tracks, and thats how I get my ideas." Of course, now
that he has become famous in America, it is much more difficult for him
to blend into a crowd without being noticed. He usually doesnt mind
the attention, but he sometimes misses the anonymity. "The problem
is too many people know me already, so I have to behave," he says.
"You never know who is watching you."
hard not to stop and watch a presence as captivating as Peter Rauhofer,
whose talent has been recognized and called upon by countless bold-faced
names for numerous remix projects. Just in the last year alone, Peter has
worked with Whitney Houston, Funky Green Dogs, Donna Summer, and Madonna.
In addition, Peter solidified his mainstream pop superstardom by helping
Chers "Believe" become the biggest record worldwide in 1999
with his Club 69 Future Anthem Mix. These remarkable remixes recently garnered
him a Grammy nomination for Remixer of the Year. Peter was surprised to
be nominated, but hes also honored, as it shows him that his work
is being recognized by his peers. "Im not sure how people vote,
but Im sure they go after the big names. Ive got all the big
names this year," he jokes, playfully mocking his own status as remixer
to the stars.
speculation that the prominence of his clients might help him win a Grammy
was right on the money. Our fearless remixer/producer, faced with some stiff
competition, pulled ahead of the illustrious pack vying for an award in
the Remixer of the Year category, and walked away with the coveted golden
statue on Wednesday, February 23rd.
the success of his recent Grammy win, nothing is likely to slow Peter down
anytime soon. He is currently working on the Pet Shop Boys new singles
in both the U.S. and U.K. entitled respectively, "I Dont Know
What You Want But I Cant Give It Anymore" ("They couldnt
choose a longer title," he jokes), and "Closer To Heaven."
He has also just finished Madonnas "Skin" with Victor Calderone,
and they recently released "Do It Properly" (both under their
joint pseudonym The Collaboration) on his new record label, Star 69. Although
"Do It Properly" hit the clubs quite a while ago, it is being
released commercially as a single for the first time this spring.
has also signed several dance music artists to his label including Adrianne
whose "Dont Want Another Man" (remixed by Calderone) has
been tearing up dance floors in New York for weeks. Twisted Records sensation
Celeda and several other European artists will also be calling Star 69 Records
home. Rauhofer is understandably excited about the incredible potential
his new record label holds. "Its all going to be dance music,
but also cross-over some radio stuff," he explains. "I
want to have the label for the future. The day will come when Im not
requested anymore as a remixer, so I want to have something on the side.
I have always wanted my own record label." This is one dream that Peter
has been fortunate enough to realize, but he hopes to fulfill another one
later this year.
A new album
of original material is definitely forthcoming, but which direction this
album will take is still up in the air. Rauhofer may produce the album as
The Collaboration (with Calderone), or he may decide to bring in a variety
of industry giants along with Calderone, including Junior, Hex Hector, and
Johnny Vicious, to remix artists like Sandie B, Martha Wash, Jocelyn Brown,
and others for a star-studded, explosive dance compilation. "My dream
has always been to do a track with all the divas from the past and the present
a really powerful, fierce dance anthem. This is my absolute dream
Ive been wanting to do this for years, and I will do it this
year." Think "We Are The World" with a bevy of dynamic dance
divas accompanied by hypnotic high energy house music. In order to minimize
the legal and financial chaos such an endeavor would surely create, Peter
envisions making this project a benefit record for charity.
will continue working on remix projects, as well as touring the world spinning
live at circuit parties and other events. Still, he would like to concentrate
on producing, as opposed to just remixing, more tracks with artists like
Madonna and Whitney Houston. Although the mainstream commercial music industry
often dismisses DJs and remix artists when it comes to producing, he believes
things are changing. After all, "If the remix is so successful, why
not take the remixer and produce?" he argues. "Let the artist
produce with the remixer something from scratch." Drawing on his experience
in the 80s doing more commercial stuff, as well as his artistic flexibility,
Peter is confident that he can produce successful radio-friendly tracks
just as well as his signature hardcore club music.
of dance music is constantly evolving, and it is becoming more and more
sophisticated everyday. Although there are thousands of talented professionals
just waiting to be discovered or to land that one career-altering gig, relatively
few enjoy significant success. Among those who do, the personal philosophy
of the artist plays a major role. "I think its very important
to create a feeling when you spin to have a certain kind of harmony
in your sets. You have to take people on a journey; you have to have the
feeling for playing the right track at the right moment," Peter explains.
He also insists that he will continue to spin live as long as he is requested,
because he believes "Its very important when you remix that you
DJ, because you need the connection to the audience."
is becoming progressively more important as dance music and nightclub audiences
become more sophisticated and, ultimately, more demanding. The art of spinning
has become much more complicated in recent years, and only those professionals
who excel in multiple areas, like Rauhofer, will come out on top. "You
also have to have a feeling for the crowd," Peter claims. "Its
all about the crowd. As a DJ, I think you have to be very flexible. I sometimes
have a track in my mind that I want to play, but then I end up not playing
it because I didnt think that it fit." This may mean that Peter
sometimes refrains from playing one of his new remixes or a favorite song
simply because he doesnt believe that it fits into the program. Of
course, no DJ is ever going to satisfy everyone, but at least when youre
dancing to the innovative sounds of Peter Rauhofer, you know youre
being guided by one of the best.
producer, song writer, record label owner Peter Rauhofer is truly
a Renaissance man by industry standards. He has led some of the hottest
trends in dance music for more than a decade, and he continues to be a driving
force. The key to his extraordinary versatility is his unique philosophy
and approach to work. He has always considered himself a "concept person,"
someone who not only tells a story when creating tracks, but who also thinks
about the marketing, the promotion, and everything else involved with each
song from beginning to end. This all-encompassing versatility has allowed
Peter to achieve remarkable success and, most telling, the utmost respect
of his peers.
"It was really good working with him," says
Victor Calderone. "And its not an easy thing to
work with somebody in the studio. You really have to click
and the chemistry has to be there. I have a lot of respect
for Peter; hes a very talented individual." As
the diva Kim Cooper once seductively suggested, "You
have to work to get this good." Mr. Rauhofer has been
working some serious overtime over the years, and anyone who
has the privilege of hearing his impressive artistry certainly
knows just how good it really is. Life is good for Peter,
and its getting better every day.