D.C. -- In the U.S., music enthusiasts are finally embracing dance music
as more than just a club staple. Lagging behind is the recording industry,
which when considering dance music's success throughout Europe, still has
a long way to go. But this, too, is changing.
who's witnessed this change firsthand is British DJ Paul Oakenfold. A true
champion and pioneer of house/trance music, Oakenfold has toured the globe
numerous times, manning the turntables in clubs and at stadium-held festivals.
In the early '90s, Oakenfold spent 18 months opening for U2 during the rock
act's international Zoo TV tour. He ended the decade with two North American
50-date DJ tours (1998 and 1999) and a listing in the "1999 Guinness
Book Of World Records" as the world's most successful club DJ.
he's held down DJ residencies at several influential U.K. clubs, including
Ministry of Sound, Cream, and most recently, Home.
to London-Sire for a three-album deal, Oakenfold is preparing for the Sept.
12 release of his beat-mixed, two-disc compilation, "Perfecto Presents
follows in the steps of several Paul Oakenfold-mixed dance compilations,
including such titles as "Fluoro," "Global Underground 002:
New York," and "Tranceport"; the latter was released by Kinetic
Records in 1998 and has sold 125,000 units, according to SoundScan.
to Oakenfold, "Perfecto Presents Another World" is the result
of nearly a year of planning and recording. It intertwines movie soundtrack
clips, original dialogue, and exclusive remixes.
a musical journey that hopefully takes people places that they've never
been and makes them feel things they've never felt before," explains
result is a unique, beat-savvy soundscape. The experimental layering of
a wide array of electronic sounds and wavering beats, combined effortlessly
with sporadic vocals and mood-altering tempo changes, creates a comprehensive
exploration of house, trance, techno, and other musical styles.
"Majestic," Timo Maas' "Ubik," Salt Tank's "Eugina,"
Ralph Fridge's "Paradise," and Highland's "No Way Out"
are some of the set's highlights.
not just tracks mixed together," explains Oakenfold. "I really
wanted to do something that represents me, not just as a mix album, but
something more original with a little more depth."
perfect sense, considering Oakenfold's diverse discography, which encompasses
producer (Happy Mondays), remixer (Rolling Stones, Massive Attack, Olive,
Snoop Doggy Dogg), and label owner (Perfecto Records).
the set's release and in support of it, Oakenfold will embark on an extensive
North American summer tour, giving him the postcard-perfect forum to promote
his innovative vision of a global dance community, which is equal parts
entertainment and education.
live show is so great," says Guy Leger, director of marketing at London-Sire.
"His live performances are so uplifting and energetic. He also has
a built-in fan base, so we're really going to do a lot of promoting around
[his tour] dates. Every party he plays, we'll turn into an event."
is scheduled to DJ July 13 in New York; July 15 in Montreal; July 16 in
Calgary, Canada; July 17 in Vancouver; July 19 in Las Vegas; July 21 in
Denver; July 22 in San Francisco; and Aug. 19 in Hampton, N.Y., with additional
dates being confirmed for the fall and winter.
will also conduct a heavy online campaign to promote Oakenfold and "Perfecto
Presents Another World," incorporating Perfecto Records' Web site (perfecto-fc.com),
which is currently being redesigned; its new look is scheduled to be unveiled
in late summer.
time, Leger was unable to confirm if the set would produce any commercial
singles. "There are remixes of some tracks that no one's ever heard
before," Leger notes. "So, we'd like to get those out."
end of the day, Oakenfold simply wants "Perfecto Presents Another World"
to "really reflect what I do at home in England. It's also meant to
represent the whole story of what's been going on with me for the past two
years while touring America.
"I'm determined to do something different and original,"